It’s the most wonderful time of the year, unless you have kids, who are old enough to talk, chirping constantly about their ever changing letter to Santa!
I am a card carrying member of that club!
I used to work with a guy who, despite having three kids, eradicated Pester Power from his house, long before the phrase was even coined!
It was a simple, 3 pronged, process.
Family days out never involved shops that sold toys.
If they involved a trip to the cinema, their arrival was timed to avoid the possibility of glimpsing advertisements
He only had one television in the house and crucially this was tuned only to public commercial free broadcasters.
His kids had no idea there were more than two channels until well into their teenage years. Brilliance in its simplicity, but totally ruined by the Internet!
Modern Kids don’t need to watch adverts anymore, the shiny, often plastic, products aimed at them are packaged up into YouTubers vlogs & influencers pages!
30 second pitches for Daddy’s money no longer takes place halfway through the latest episode of Teenage Mutant Hero Turtles (The word Ninja was considered too violent for 1980’s Ireland) they don’t need to be! Toy makers now target their demographic using brand ambassadors who can make or break a toy just by unboxing it, check out Ryan Toys Review on YouTube.
That little American kid with millions of followers & millions of dollars in the bank!
The harsh truth, my old workmates well tried advert avoidance plan is dead in the water. It’s 2019 and the humble Argos book is no longer the go to almanac of Christmas list compiling snot rockets.
In the Demented household we have embraced technology & have compiled our own tactics for dealing with the power of the pester! Especially in the run up to the festive season, as let’s face it, that fat jolly gift giver never picks up the bill!
1/ Limit the kids to a certain number of items on their Christmas List, our agreed number is five
2/ Keep the magic of the annual reverse burglar alive but make it clear that it’s not only St Nick trousers that are tight, he sends Mummy & Daddy a Bill in January
3/ Encourage a clear out of toys that don’t get played with, instilling a sense of charity and goodwill towards children that aren’t as fortunate. This also keeps your home from becoming an Annex for Toys R Us (RIP)
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