Koppaberg Naked Apple

Koppaberg naked apple 

4.5% by volume original apple cider stripped of all the fruit flavouring this brand has become known for! 

Premium Swedish cider with a golden colour, on first taste it is nowhere near the quality of some of the local craft ciders I have tasted recently! However It does improve over time. 

By the end of the bottle we could drink another, but if there were other choices available we would choose an alternative

It's a good solid cider, it just doesn't have anything to set it apart and there are superior items on the shelves 

Is Koppaberg trying to get back to its apple cider roots? Or is the market for Apple cider making a run against the flavoured cider market and they are trying to get a slice