Life moves so fast these days that it’s easy to feel like you are hanging on to the latest pop culture trends by your fingertips! It’s inevitable that you will miss out on the next big thing or the next next big thing.
Take for example television! With all the streaming services now available and the advent of box set binging, keeping up with what’s hot is harder than ever before. Game of Thrones is a perfect example, it’s filmed not far from the Liquorjunky Bar and I have been on several of the sets, the actual programme however, well I’ll get round to it someday!
Craft Beer it seems moves even faster than television, fashion or tech! New breweries pop up daily & staying current of what’s considered fresh is impossible.. so to cut a long story short, you can forgive me when I present you with Marco Pierre Whites Real Ale almost 7 years later
In early 2011 the famous Chef Marco Pierre White, henceforth known as MPW, seemingly decided to get into the beer business. Real Ale business to be exact. It was around the time, coincidentally, that MPW decided to tell his customers and anyone else who read the articles, that British food should be paired with beer and not wine
Although a concrete timescale is a little hard to pour, it appears that MPW’s collaboration with Manchester based brewery, JW Lees and the subsequent removal of customers favorites such as Fosters and Strongbow from a few of his Gastropubs also fall within the same six month period.
The newly created real ale, called the Governor, after his fathers greyhound failed to capture anyone’s imagination and only poured salt on the wounds of his establishments regulars who having failed to embrace his changes, continued to pine for their old, now removed, favorites.
It seems that I should have clung on to my bottle of “The Governor”. Internet articles referencing the beer do exist, but are short in both content and number. In fact I may have endured an item that would have been better placed in my special collectors box, which I keep under an inch of dust beside the bin.
The Governor which was launched in both cask and bottle, comes in 500ml bottle and is served at 4.1%. The label which is signed, not by Marco but the breweries Michael Lee-Jones clearly outlines that this is a beer to be combined with food.
To be fair in my assessment, I whipped up a full bowl of dry roasted peanuts to compliment the Governor. The nuts didn’t so much as compliment this as save the entire experience
The Governor looks ok in the glass, the head is a little thin and it’s aroma isn’t the worst, the taste however was hard to find. It’s bland, tasteless, carbonated and weak. A complete miss for a product that markets itself as Real Ale. Suddenly it’s failure is making sense
But how does the story end, well after rejecting MPW’s plans for modernization. Modernization for not only their beloved bar but their individual palates, it was in fact a staff revolt that brought the curtain down. Legend now has it, that only one manager of a particular pub remained after the entirety of the venues staff walked out. The gastropub was shuttered and listed for sale shortly after..
This post began in the present but I quickly realized that it would only work as a historical piece. You see, The Beer that I picked up for less than a pound in, you guessed it, Home Bargains Larne, has seemingly become more elusive than a bottle of original recipe Sailor Jerry!
This isn’t down to some clever marketing ploy, designed to create demand through scarcity, a’la Cabbage Patch Dolls or Tracy Island at Christmas time. Nope, it seems that the truth actually lies in a culinary geniuses ego & the crucial massaging that although expected, didn’t come..
It is possible that a beer caused a successful business onto its knees?